周六. 9 月 27th, 2025

Prime Day 倒计时 3 天,激动又紧张兮兮,害怕出什么差错,就比如突如其来的一阵暴击——收到小红旗,亚马逊账号被封;账号被封可谓是卖家必经的九九八十一难中的一难,惨遭封号的卖家要先定个小目标——申诉拿回账号。

那么,我们该如何写一封打动姐夫的信呢?申诉信的书写技巧都有哪些?戳下文了解!

申诉信的写作套路 5 步走(必不可少)

1.承认错误表明诚意

2.将过失问题列式清楚

3.根据问题顺序提出改进方式

4.加强语气表明自己改进的决心

5.表达想要得到回信的迫切

自古深情留不住,总是套路得人心

申诉信模板仅供参考

一、售卖假冒商品销售权限被移除

Dear Amazon seller support,

Thank you for your concern of our account.

We received a notification today that our selling privilege has been removed cause we sold counterfeit products.

We immediately check the listings.

Firstly we are very sorry about our ignorance, we are new to Amazon selling, we are lacking of the rules and policies when sell on your platform.

Secondly, as the items of Amazon seller performance stated, we did not know this product is with its own brand, to this point we acknowledge it is our fault.

We had removed the listings and promise we wont sell it again on Amazon if we do not get the warrant.

Would you please consider the account seller rating and customers feedback to us? We provided customer both good products and customer service. We never got a claim or negative feedback.

Hope Amazon can look through to it.

If you can give us a chance, we will do as follows:

1. Absolutely, we will see through all the policies and rules about selling on your platform.

2. We will check the listings in our account to see if there has some which do not meet your requirements, if it does, we will fix it immediately.

3. We will check all the products weve been sold, any complaints or product issues we will solve them in proper way within 12h in favor of the customers right.

4. If any selling questions, we will consult Amazon for help.

Sincerely, we write this. We will try our best to provide our sales on Amazon.

We believe Amazon will give this issue a serious consideration, and to us, there is a hope, a new chance for us!

Look forward to receive your reply.

Best regards

Jason From XXX Company

(店铺名称)

二、账号表现槽糕导致账号冻结(回复买家不及时+产品损坏+退换货时间长)

Dear Seller Performance Team,

Thank you for your concern of our account.

Before receiving the performance review notification, we were exactly working with the customers to resolve their problem.

We firmly believe that were not only providing the product but also the customer service.

Firstly, were very sorry about our negligence of packaging, and the incaution of carrying and transporting by logistics company which result in defective working condition of one item, we had to ship the replacement but had the customer waiting more time for delivery, they are kind but we are sorry. (讲清楚没包装运输过程中导致产品损坏,退换货时间长让顾客等很久,自己很抱歉)

Secondly, the incaution of testing and checking up by the tester in factory result in missing indicator light covers of one item, which in normal working condition but give customer defective impression of the product, we had contact with the customer and shipped the missing element, and sorry to bring him inconvenience. (发货前的出厂检查不够细致收到的产品缺零部件)

These are our faults due to lack of strict management of the product and service providers.

Thirdly, were new to Amazon selling and lack of familiarity with the rules and message system using, which result in missing timely response to 4 messages from the buyers on our months ago arranged long holiday, it was supposed the messages would notice timely on mobile phone email system to us but it didnt work, we promise this would never ever happen again to the customers.(没有及时回复顾客信息)

We would like to earnestly beg your consideration about the feedback of other items received by other buyers, some of them had left positive feedbacks and reviews to the product and admired our customer service. We promise to provide customers both good products and good customer service.

If we have the chance to continue selling on Amazon, we will do as follows:

We will ask the factory to execute stricter checking up and testing process for our products, and request every confirmation and signature of testing result for every product from the tester in factory. We self will execute sampling check for different production batch and regular visit to production line of the factory every week. Make sure we ship out every item in integral and good working condition.

We will ask the factory to package with stronger crash proof and shockproof measure, like filling in the blanks with proof foam and wrapping up with hard carton. Change the logistics service provider with better transporting service.

We will keep login in the Amazon seller center on PC and check out buyer message at least three times a day, to ensure promptly response to the customer with 12 hours. And passionately handle any queries or complaints or product issues from every customer, will keep notice customer forwardly for the tracking information of the transporting package. To improve the customer experience by pre-sale, in-sale, after-sale process.

We write this sincerely and will try our best to provide good products and customer service on Amazon.

Meanwhile, we sincerely hope Amazon team will give serious consideration and give us a new chance. This is not only chance but also hope to us, we eagerly hope we can further develop our undertaking here. Look forward to hearing from your reply. Thank you very much.

Best Regards,

XXX(ps:店铺名)

三、产品侵权被投诉移除销售权限

Dear Amazon seller support,

Thank you for your concern of our account.(对亚马逊通知表示感谢)

We received a notification today that our selling privilege has been removed because we infringe intellectual property rights. We immediately check the listings.

Firstly we are very sorry about our ignorance, we are new to Amazon selling which started business on amazon in August,we are lacking of the rules and policies when sell on your platform. Secondly, as the items of Amazon seller performance stated, we did not know this product has its own brand, to this point we acknowledge it is our fault.(表明经过反思已找出问题的原因,表示歉意)

We had removed the listings and promise we wont sell it again on Amazon. Would you offer the owners contact information ?

I want to do a apologize to him for my ignorance and sorry for the damage to others benefit . Would you please consider the account seller rating and customers feedback to us? We provided customer both good products and excellent customer service. We never got a claim or negative feedback. Hope Amazon can look through to it.(整改建议,恳请亚马逊再给自己一次机会)

If you can give us a chance, we will do as follows:

1. Absolutely, we will see through all the policies and rules about selling on your platform.

2. We will check the listings in our account to see if there has some which do not meet your requirements, if it does, we will fix it immediately.

3. I will check all my products sold, if the customer reflects any dissatisfaction or product problems, I will be here within 12 hours for them to solve the problem , and offer them the best shopping experience, please trust me.

4. If any selling questions, we will consult Amazon for help as soon as possible,rather than sell blindly.

It is our pleasure to have the chance selling on the Amazon, and will try the best to provide a good shopping experience. This trouble will let us be more careful about product quality.

Thanks for Amazons help on us.

Have a good day.

Waiting for your reply.

Your sincerely,

xxx

我是社长,【跨境研究社】为你提供跨境干货,分享跨境技巧,传递跨境实时资讯,是你口袋里的小助手!

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