在着手进行申诉之前要先明确账号被限制的原因，常见的有：侵权、违反卖家行为准则、操控评论等等，一般来说，具体原因会在亚马逊发给你的官方邮件之中体现。

对自己账户的过往销售行为做一个综合性的评估，确定被封的具体行为，比如：哪些行为给客户带来了差的客户体验以及不达标的参数；哪些产品listing有侵权行为。之后可以着手创建一个不就的行动计划；

如何撰写行动计划？针对上述的 邮件中提及和自检发现的违规行为，按照以下的思路进行行动的撰写：

1.让亚马逊知道你已经确定搞清楚了自己“错在哪里”，并且已经在第一时间做出了改正行为。

2.说明在未来的运营过程中，你会怎么样去改进和避免这些出现的问题，即未来的行动措施，以便更好的遵循亚马逊规则，提升客户体验。

1.基本的邮件礼仪

抬头处：Dear Amazon：

第一句：Thanks for your mail and …

倒数第二句：It is our appreciate that we could have the chance to sell on the amazon…

最后一句：Thanks a lot!

结尾：Your sincerely/With regards/Best regards+品牌/店铺名

–用词正确规范，时态语态要核对一致，不要出现拼写或语法错误

–尽量简短的表达自己的意思，不要一句话说几百个单词

–不要过度口语化，书面用语很重要

2.态度诚恳

亚马逊既然已经封了你的店铺或者产品必然是有原因的，所以最好不要不知死活的狡辩，对亚马逊指出来的问题一定要诚恳的认错，并道歉。

但认错和道歉都需要一定的技巧，一般亚马逊的绩效通知里面会有原因，根据这个原因来选择一个背锅侠，接下来的整封邮件都必须围绕这个背锅侠来写。

3.有条有理

亚马逊不会接受知法犯法的卖家的申诉，这个时候，把锅甩给物流，供应商或者某个根本就不存在的员工就是个很好的办法，一方面承认了自己的问题，另一方面也把自己塑造成了一个无辜人士，这样亚马逊就不会把责任全都归咎于卖家本人。

如果是产品损坏，就说是物流没有添加填充物造成的，或者说物流公司不负责任。

如果是产品功能性障碍，就说供应商考虑欠缺，没能优化好这个缺点。

如果是刷单之类的，可以说是站外软件自动发送的。

总之千错万错都不是我的错，我只是不小心信错了人。这个原因是接下来POA的核心，一定 要写的真实可信，虽然亚马逊不会刻意去做调查，但你要让审核申诉信的人一眼就相信你的理由，这是申诉的关键。

4.解决措施

找到了问题的原因，接下来就需要写plan of action（简称POA），POA的作用是让亚马逊看到你的态度和措施，如果亚马逊觉得可行，那解封的可能性就很大了。解决措施要从三个角度来写，过去，现在，未来。

过去是指已经发生的问题，你作为卖家要怎样处理。这一项里面主要在于如何解决客户的不满，重点集中在售后服务和客户交流上，表达自己一定会倾尽全力为客户解决问题的态度，要么是退款，要么是补发，或者别的合规手段，都可以写上来。

现在是指对于现状，卖家要做什么。这一项主要是围绕背锅侠展开，一般是说和物流/供应商交流，要求他们在XX问题上做出改进，同时，卖家自身也会针对XX问题，做出一系列的调整和改变。

未来是指卖家在发生这种问题后，要采取什么措施预防。这一项主要是说一些假大空的话，类似于认真学习亚马逊规则，加强产品检测，加强售后或客户服务之类的，不属于审核的重点，但也是必不可少的。

Dear Amazon performance team,

We received your notification about that our selling privilege was removed due to we misusing the ASIN variations and we have not sent you an acceptable plan to address the problem with our account, but actually, we did take actions to resolve the problem after receiving your warning, and email you about that; on XXXX/XX/XX, we received your respond about that you appreciated our effort to comply with Amazon selling policy.

The following are the detail and POA that we made to resolve the problem and prevent misuse ASIN variations similar violation in the future, please kindly check it, we promise that we did not let this issue happen again in the future;

–Adding children products that are not true variations of the parent product

— Changing the patent product’s detail page so it does not match the children.

The issue that caused the complaints:

Our mistake is that we used the clothes category to upload our goods for phone accessories, due to we cannot choose color variations from the phone accessories category. This mistake was made by our new staff who just worked at our company for a week.

Immediate Actions we took

1, our sales manager checked all our on-line listings one by one, anyone which has been violated the rules of Amazon has been removed, please kindly check some details as follows :

We listed only x ASIN here, but we total deleted about x ASIN from our inventory, we are sure there is no mistake at our variations now;

To prevent similar violation in the future, we will follow the ASIN creation Policy, we learn ASIN Creation Policy again:

Matching our products to existing products in the Amazon catalog helps drive high-quality customer experience. Matching to an existing product instead of creating a duplicate listing allows we to more fully benefit from buyer interest and traffic for that product,

The following prohibited practices are a misuse of variations ( also known as parent-child relationships). I create a negative customer experience and can result in our ASIN creation or selling privileges being temporarily or permanently removed

Adding children that are not variations of the parent product;

Changing the parent product’s detail page so it does not match the children;

Adding multi-pack children by bundling two or more of the same manufacturer products, such as bundling two three-packs to create a package quantity of six. Multi-pack children must be packaged by the manufacturer. If a customer wants to buy two or more of the same product, they can select that quantity for purchase.

Here are things to keep in mind to help ensure we create the relationship correctly:

1. Parent/Child Relationship

Every variation relationship includes a parent and a number of unique children. The parent can be thought of as a non-buyable “umbrella” which connects the different variation of children. When you create a variation relationship, you use a parent SKU as this umbrella for your products. The parent SKU should represent the core product. Do not include any child-level information (size, color, UPC) on the parent SKU.

2. Variation Themes

Variation themes are the way that Amazon systems determine how a set of products varies. The theme is set only on the parent and all children must have valid values for the attributes corresponding to the parents theme. Examples of variation themes include Color/Name, Size/Count, Color, Style, Scent, etc.

The relationship we create is a relationship between your specific SKUs. When you submit your product information, Amazon will use the relationship information that you provide in connection with the information provided by other sellers of the same products to determine the specific relationship that is presented to customers. This means that the information displayed on the site may vary from your submitted relationship. The SKUs in your inventory however will reflect the most recent information you submitted, regardless of how the products are displayed on the site.

Our plans to prevent adding children products that are not true variations of the parent product, we make some plans as follows :

1. Train our employees Amazon ASIN Creation policy, make sure they are familiar with Amazon policy, and before uploading a new listing on our stores, our sales manager will check all the contents especially the true variations of the parent products;

2. Before upload a listing on Amazon, we will have to make sure the Parent/Child relationship, full check if this catalog support variation or not, if it doesn’t support variation, we will upload these listings one by one instead of adding children products that are not true variations of the parent product;

3. We will only use the correct same variations when creating parent/child relationships. Our sales manager will check this each week for all our online listings. Any listings will be removed once they were found in the invalid listings or variations to product detail page or violated other Amazon policies or rules;

4. We will follow the ASIN Creation Policy in the future, we will arrange employees to learn and have a test for this policy every week to make sure that this issue will not happen again.

5. Designed our new policy, our sales manager will supervise our future selling, the sales manager will check each new ASIN every day for a double check to be sure no ASIN violates any rules of Amazon.

We promise that we will follow Amazons policy in the future, meets Amazons every metric and selling policy. Please kindly consider reinstating our selling privilege.

Thank you so much

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